Our Mission

Creative, visionary, active and always in a good mood!

This is how our MioLeo team is described.

Hi, I´m Samí

Founder of this Store

My family got me interested in environmental protection and sustainability early on. So it's not surprising that the focus in fashion is also on sustainability in the sense of environmental protection. But this is exactly where you come up against limits. Organic and sustainable fashion in particular didn't meet my expectations. I simply didn't want to walk the streets in a burlap-bag.

So it quickly became clear that I had to take action myself. Together with my father, who was incredibly supportive, and his friend Léon, who works as a fashion designer for a very well-known fashion label, we were able to establish the MioLeo brand.

We love our job

without fixed times - always on the pulse of time - and constantly on the move.

This is how our color lines have been created piece by piece and new colors (lines) are constantly being added.
It is important to us to offer good, sustainable and honest clothing at fair prices. I always say: "Wear what suits your personality - and be provocative if you have to. The main thing is that you have fun".

Our Mission

Sustainable fashion should know no limits.

But this industry in particular is highly competitive and it's
always about power and money.

Nowadays, people no longer buy quality, they buy a brand. And
prices continue to skyrocket. A T-shirt for 100, 200 or 400 dollars is not a
rarity, but has become normal. But with what background? Is a T-shirt for 100
dollars really more valuable than one for 30 dollars?

Hardly, when you consider that the big and well-known brands in
particular spend around 4-6 dollars on producing a T-shirt. Even if you factor
in the additional costs for marketing and distribution (costs around 3-7
dollars per T-shirt - and that really is a lot of money). Fashion designers
always make 500-2000% per T-shirt.

It would be understandable if they paid attention to
sustainability, used Fairtrade organic cotton and produced the designs (prints)
using sustainable means (without toxins and chemicals).

But the biggest brands are the biggest polluters - as I said,
it's about money and power and has long ceased to be about fashion.

"This is unfair, unreasonable, infamous and totally shabby.
MioLeo will always offer top design at fair prices - decide for yourself
whether you want to continue to walk around the world as an advertising pillar
and pay the big fashion brands for it!" Stay true to yourself and enjoy!

However, greater sustainability in fashion is a global challenge in many areas that cannot be solved by individual countries. Nine out of ten traded garments come from low-wage and low-wage countries. As many companies in these countries consider themselves to be in the public eye, the environment and people suffer equally from the unsustainable practices that are widespread in the textile industry.

Throwaway fashion

Never before have we owned so much clothing: since 2000, our consumption has doubled from 50 to around 100 billion newly purchased items of clothing. At the same time, spending on no-name clothing has fallen and that on branded clothing has risen. The reason for this is the phenomenon of "fast fashion", i.e. rapidly changing collections. People buy a lot of clothes that are so cheap that they often end up in the recycling bin after just two or three wears - because they no longer appeal or the quality leaves something to be desired. And trousers, T-shirts and jumpers are also piling up in our wardrobes: according to a Greenpeace study, every adult in Germany owns an average of 95 items of clothing - not including underwear and socks.
Around 60 new items are added every year. That makes a total of 5.2 billion textiles. According to Greenpeace, the majority of these are rarely worn or not worn at all: an estimated two billion. Fashion has become a disposable commodity. After a short time, it is sorted out and disposed of in the old clothes container in the hope of helping those in need. The coronavirus pandemic has exacerbated this trend. Many consumers have used the time of corona restrictions to sort out their wardrobes.

The majority goes to the old clothes collection. Only up to ten per cent is passed on to people in need or sold as second-hand goods. Around 40 per cent of the textiles are exported as merchandise to Eastern European or African countries. Around half of the clothing is no longer wearable and is sent to recycling companies, where the fibres are used to make cleaning cloths or insulation materials. A small proportion of five to ten per cent, which cannot be used for these purposes either, is used as a substitute fuel for coal or is incinerated.
Textile recyclers and charitable organisations have the same problem: the quality of the goods has deteriorated significantly in recent years. It is often inferior fabrics or cheap synthetic fibres that have also been poorly processed.
Due to the poor quality of many old clothes, the collection has now become a loss-making business for many sorting organisations. But even charitable organisations no longer know what to do with the masses of old clothes. As a result, used clothing containers are being temporarily closed and used clothing is increasingly ending up in the rubbish bin.

We only produce to order

No warehousing

Attention:

If you are looking for cheap goods, then you are in the wrong place in this store.

MioLeo Designer-Store stands for high-quality and sustainable organic products at fair prices.

Yet it is so easy to leave a green footprint, enjoy!

Information

  • Just knowing that it is about sustainable and healthy fashion is not enough for many people. In our society, where the biggest source of information is the internet, we need more than just empty words - we need clear and comprehensible facts!
  • Which materials are used (organic cotton, linen, hemp, wool, modal, Tencel/Lyocel, Ecovero, silk, recycled fibers "cotton, wool, cashmere, plastic)?
  • nformation on the materials used in production (insecticides, pesticides, toxic chemicals, toxic dyes)
  • Information on cultivation, extraction, animal husbandry and production (wages, workers' rights, child labour, forced labour, exploitation and social protection of workers - this is where many labels such as Fair Traid and others help).

Understanding

Understanding is not just about facts, but also about context. It's not just about the context of the content, but also about the context in which the facts are embedded. In addition, the consumer needs time and space to grasp the factual content (information and design) and then give free rein to their intuition (intuition can be understood in the form of gut feeling, recognition and insight).

Only when the factual content has been sufficiently understood can it also be understood and thus approved.

Consent

Only when a person has absorbed and understood all the information is he able to give or withhold his consent.

Inner agreement is like resonating in the same way. For example, with a dialogue partner where you can feel that you are on the same wavelength or the famous communication without words. Our customers achieve this through the many seals we work with.

Realisation

  • The switch from conventional to sustainable fashion not only has a positive impact on the environment, but also on consumers. The arguments in favour of buying fair fashion, eco fashion or green fashion are, for example
  • Sustainable fashion brands refrain from using toxic colours, washes or finishes. Seals and independent certificates ensure that consumers are not wearing textiles that are contaminated.
  • The environmentally friendly and resource-saving production methods of sustainable fashion help the environment. As energy and CO2 are saved, the consumption of sustainable fashion is more climate-friendly than conventional fashion.
    Sustainable fashion manufacturers are innovative and invest in research into new production techniques or materials in order to further conserve energy, resources and the environment.
  • Important topics such as textile recycling are also addressed in eco fashion. Many eco-fashion manufacturers already use recycled materials.
  • Sustainable fashion guarantees fair working conditions throughout the entire production chain. By buying sustainable fashion, consumers are sending a clear signal in favour of more fairness in the fashion industry.

Testimonials

Check our Products

  • Valeria

    from Barcelona (Spain):

    Muchas gracias por sus excelentes productos. Todo fue muy rápido y la calidad es estupenda.

  • Raphaël and Noah

    from Limoges (France):

    Bonjour MioLeo ! De très beaux produits que j'adore, mais aussi mon petit garçon. Merci !

  • Luuk and Frands

    from Leiden (Netherland):

    Super, super cool clothes, really now, excellent! I love the Green Line. I'm totally behind it :-). Best regards to the whole team.

  • Oliver and Lucas

    from Wellington (New Zealand):

    Your products are amazing.
    We are on the road a lot and your clothes do everything. Great designs - super quality and really fair prices. Keep up the good work, guys - really cool.

  • Nika

    from Klenovica (Croatia):

    I'm on your website, guys. It's a shame you can't really see Léon - he's certainly handsome. Your clothes are great, I love it and promote you wherever I can.

    Best regards.

  • Vera and Lilly

    from Bergsviken (Sweden):

    We're behind your story. Many companies should offer great products at fair prices. Especially when it comes to clothing. You guys are super cool and your clothes are great. Thanks guys "XOXO".

  • Markus

    from Hannover (Germany):

    What a great website, totally captured me. I love that you sell such great products at great prices. Others should follow your example. Greetings from Germany.

  • Grace and little Mia

    from Cromford (UK):

    I love your outfits and my little sister is always stealing my MioLeo t-shirts. Especially at university, my new clothes are very popular and I'm constantly asked where I got them. Great job guys.

  • Zed and Ava

    from Orlando (USA):

    I love your products and am always happy when I have ordered and received something new. I wish you would also offer something for children. My daughter loves your designs. Thank you

  • Lisa

    from Beaumont (USA):

    I think your products are really phenomenal, especially your limited presentation. I have bought many products that are no longer available on your website. Somehow it feels great and I have become a real fan. Thank you XO

  • Jack and Erica

    from San José (USA)

    I must be one of MioLeo's oldest fans. I got to know you in Paris and that's where I bought my first T-shirts. Now I have to buy every product twice, because my wife Erica loves your products.
    We salute you and wish you continued success.

  • Marco

    from Vierbo (Italy):

    I love your products and I dig your newsletter. Whenever your newsletter comes I get excited because again super limited designs are announced. I have already made a lot of money with it and I thank you for it. Please keep up the good work.

1 12
Check our Products

Hi, I´m Felicia

I distribute MioLeo products in Italy. I was there from the beginning and I am very happy that MioLeo products have become so successful. The first limited edition products "T-shirts" are auctioned by customers at top prices.

There are now products that just a few months ago were freely for sale and today are auctioned at ten times the price.
Please pay attention to the limited display "1 of xxK". Partly 5-20K piece limits are given and then removed from the distribution (website).
None 1-5K pieces are very popular and sold out very quickly.
Quite limited products 100-2K pieces are announced in advance by e-mail (mostly for customers who have signed up for the newsletter) and are sold out within days.


MioLeo will never restock a limited product that they have taken out of distribution.
Take advantage of these opportunities!

Treasure hunt

Check next page

press