Our Mission
Creative, visionary, dynamic, and always in great spirits—this is how the MioLeo team is best described.
Hi, I´m Samí
Founder of This Store
My family sparked my interest in environmental protection and sustainability early on. So, it’s no surprise that my approach to fashion also centers around sustainability and environmental consciousness. However, this is exactly where I encountered challenges. Organic and sustainable fashion often fell short of my expectations—I simply didn’t want to walk around in something that felt like a burlap sack.
It quickly became clear that I had to take matters into my own hands. With incredible support from my father and the expertise of his friend Léon, a fashion designer for a renowned fashion label, we were able to establish the MioLeo brand.
We Love Our Job
Without fixed schedules, always in tune with the times, and constantly on the move—that’s how we work.
This approach has allowed us to create our color lines piece by piece, with new additions constantly being developed. Our focus is on offering good, sustainable, and honest clothing at fair prices.
As I often say: "Wear what suits your personality—and don’t be afraid to be provocative when necessary. Most importantly, have fun!"
Our Mission
Our Mission
Sustainable Fashion Should Have No Limits
The fashion industry is fiercely competitive, often driven by power and profit rather than purpose.
Today, people don’t buy quality—they buy brands. And prices keep climbing. A T-shirt costing $100, $200, or even $400 is no longer a rarity; it has become the norm. But what’s behind those price tags? Is a $100 T-shirt truly more valuable than one that costs $30?
Hardly. Especially when you consider that major, well-known brands typically spend only $4–$6 to produce a T-shirt. Even when factoring in additional costs for marketing and distribution (about $3–$7 per shirt, which is already substantial), the markup remains staggering. Fashion designers often make 500–2000% profit per T-shirt.
This raises an important question: shouldn’t sustainable fashion challenge this norm?
It would be understandable if these brands focused on sustainability, used Fairtrade organic cotton, and created their designs (prints) using environmentally friendly methods—free from toxins and chemicals.
But instead, the biggest brands are often the biggest polluters. As mentioned, it’s all about money and power, and it’s long since stopped being about fashion.
"This is unfair, unreasonable, disgraceful, and entirely shabby. At MioLeo, we are committed to offering top designs at fair prices. Decide for yourself whether you want to continue walking through the world as a billboard, paying exorbitant prices to big fashion brands for the privilege!"
Stay true to yourself—and enjoy life!
However, achieving greater sustainability in fashion is a global challenge that spans many areas and cannot be solved by individual countries alone. Currently, nine out of ten garments are produced in low-wage countries. In these regions, where many companies find themselves under constant scrutiny, both the environment and the workers suffer equally from the widespread unsustainable practices of the textile industry.
What Our Customers Say About MioLeo
At MioLeo, our customers love finding sustainable fashion that doesn’t compromise on style or quality. They describe our designs as bold, unique, and chic—proof that sustainability can be sexy.
Many appreciate the transparency in our processes and the exceptional durability of our products. They value our commitment to fair working conditions and ethical production, knowing their purchases make a real difference.
MioLeo has transformed shopping habits, inspiring customers to embrace sustainable, stylish choices that spark compliments and conversations.
Join our community and experience the MioLeo difference!
The Overflowing Wardrobe: A Growing Problem
Never before have we owned so much clothing. Since 2000, global consumption has doubled from 50 to approximately 100 billion newly purchased garments annually. At the same time, spending on no-name clothing has decreased while expenditure on branded items has risen. This shift is fueled by the phenomenon of "fast fashion," where rapidly changing collections encourage excessive buying. Many of these garments are so inexpensive that they are discarded after just two or three wears—either because they no longer appeal or because the quality is poor.
Our wardrobes are overflowing. According to a Greenpeace study, the average adult in Germany owns 95 pieces of clothing—not including underwear or socks. Each year, approximately 60 new items are added, amounting to 5.2 billion textiles in total. Shockingly, Greenpeace estimates that two billion of these items are rarely, if ever, worn. Fashion has effectively become a disposable commodity, quickly sorted out and discarded. Many people hope that donating their old clothes will help those in need, but the reality is more complicated.
The coronavirus pandemic has amplified this issue, as many used the time during lockdowns to clear out their closets. The majority of discarded clothing is collected by used clothing programs, but only about 10% is passed on to those in need or sold as second-hand goods. Approximately 40% is exported to Eastern Europe or African countries as merchandise. Another 50%—too damaged to be reused—is sent to recycling plants, where the fibers are repurposed into cleaning cloths or insulation materials. Unfortunately, 5–10% of the clothing is entirely unusable and ends up incinerated or used as a substitute for coal.
A Quality Crisis
Textile recyclers and charitable organizations face an increasing problem: the quality of donated clothing has significantly deteriorated. Many items are made of inferior fabrics or poorly processed synthetic fibers. As a result, sorting organizations now operate at a loss, and even charitable organizations struggle to manage the sheer volume of unusable garments. This has led to the temporary closure of collection bins and an increase in used clothing ending up in regular trash.
Fashion’s throwaway culture is not only unsustainable but also deeply problematic for those trying to give discarded clothing a second life. Addressing this issue requires a shift in how we view and consume fashion.
Attention:
We produce only on demand - no warehousing!
If you’re looking for cheap goods, this isn’t the right store for you. The MioLeo Designer Store stands for high-quality, sustainable, and organic products at fair prices.
Now might be the Perfect Time To Make A Change. Transform your shopping habits and leave a Greener Footprint.
It’s so easy to leave a Green Footprint - enjoy the journey!
Simply knowing that fashion is sustainable and healthy is not enough for many people. In today’s society, where the internet is the primary source of information, we need more than empty words—we need clear, transparent, and comprehensible facts!
Organic cotton, linen, hemp, wool, modal, Tencel/Lyocell, Ecovero, silk, and recycled fibers (cotton, wool, cashmere, plastic).
Information about the materials used during production, including the presence of insecticides, pesticides, toxic chemicals, and harmful dyes.
nsights into cultivation, material extraction, animal husbandry, and production processes, with a focus on:
- Wages and workers' rights.
- Child labor and forced labor.
- Exploitation and social protections for workers.
This is where certifications like Fair Trade and similar labels play an essential role in ensuring ethical practices.
"Understanding goes beyond just knowing the facts—it’s also about grasping the context. This includes not only the context of the content itself but also the broader framework in which the facts are presented.
Additionally, consumers need time and space to absorb the factual content (both information and design) and then allow their intuition to guide them. Intuition can manifest as a gut feeling, recognition, or deeper insight.
True understanding can only occur once the factual content has been fully comprehended. It is only then that it can resonate and ultimately gain approval."
...when a person has absorbed and fully understood all the information can they decide whether to give or withhold their consent.
Inner agreement is akin to resonance—like being in sync with a conversation partner, feeling that you’re on the same wavelength, or experiencing the famous ‘communication without words.’ Our customers achieve this sense of trust and alignment through the numerous certifications and seals we work with."
Switching from conventional to sustainable fashion has a positive impact not only on the environment but also on consumers. Here are some compelling reasons to choose fair fashion, eco-fashion, or green fashion:
Sustainable fashion brands avoid using toxic dyes, washes, or finishes. Certifications and independent seals ensure that consumers are not exposed to contaminated textiles.
Sustainable fashion manufacturers invest in innovative research to develop new production techniques and materials that further conserve energy and resources while protecting the environment.
Eco-fashion addresses crucial issues like textile recycling. Many manufacturers in the sustainable fashion industry already incorporate recycled materials into their products.
Sustainable fashion ensures fair working conditions throughout the entire production chain. By choosing sustainable fashion, consumers send a clear message in support of fairness and ethical practices within the fashion industry.
